Building experiences that move fast, scale smart, and deliver results across industries and lifecycles.

Hybrid designer with technical expertise, specializing in innovation, user-centered design, and cross-functional delivery.

As a multidisciplinary product designer with 13⁺ years of experience, I craft intuitive, scalable solutions across retail, finance, logistics, and healthcare. My work combines design strategy, research synthesis, and systems thinking to solve complex problems at scale.

I excel at building design operations that bridge vision and execution, uniting business strategy, user insights, and emerging technologies to create measurable impact.

Highlights

Measurable design. Proven results.
Driving growth, efficiency, and experience one product at a time.

200

M+

Users Impacted

Products and platforms used across industries including retail, finance, logistics, and healthcare.

500

M+

In business value

Designed workflows and systems that helped drive revenue, reduce churn, and cut operational inefficiencies.

M+

products launched

Contributed to or facilitated design across full lifecycles—from research and ideation to handoff and iteration.

research cycles synthesized

Structured insights into actionable opportunities informing product roadmaps, priorities, and experience design logic.

increase in process efficiency

Supported faster delivery through clear documentation, AI integration, and collaborative design operations.

enterprise products delivered

Designed high-scale platforms used by large organizations, aligning with complex systems and operations.

With AI now integrated into every part of my design process from research synthesis to prototyping and delivery, I expect these metrics to double in a short period of time, as automation and intelligent systems continue to amplify my impact.

My Approach

I bring a systems-oriented, user-centered approach to solving complex product challenges connecting user needs, business value, and technical realities.

Human Centered Discovery

Grounded in Design Thinking and Jobs to Be Done, I start with real problems not assumptions.I conduct qualitative and quantitative research to uncover unmet needs, motivations, and system-level friction.

Research Driven Strategy

I synthesize findings transforming insights into opportunity areas, experience principles, and product roadmaps.I partner with data teams to track behavior patterns, funnel drop-offs, and usage anomalies.

Service Design Mindset

I map ecosystems, touchpoints, and backstage processes to improve not just the interface but the entire experience lifecycle.This approach ensures consistency across platforms, teams, and channels.

Design Operations & Delivery

I champion scalable workflows with a strong emphasis on collaboration, documentation, and design systems (when needed).

With clear specs, rapid prototyping, and aligned ceremonies, I help cross-functional teams deliver faster and smarter.

AI & Systems Thinking

I integrate intelligent automation and ethical AI patterns to streamline workflows and reduce cognitive load.I focus on usability and trust ensuring AI features support, not confuse, human decision-making.

See Case
Studies Here

One More Thing

I’m not afraid of AI I’m excited by it. It’s not replacing me, it’s amplifying me. From concepting to delivery, I use AI to work smarter, move faster, and unlock creative momentum.

What used to take days now takes minutes—and that gives me more time to think, refine, and make better things, faster. Think of it as my secret co-pilot (that never sleeps).

See How
I use it here